Test marketing a new product-invention not only gives potential buyers the opportunity to see how much demand there is for a product, but also gives the inventor the opportunity to determine how much further time and investment an invention merits. It is important before using any of the methods listed in the subheadings below, that an inventor first secure proper patent protection for an invention that will be test-marketed.

The Value in Test Marketing New Product-Inventions

The benefits that are accomplished through test marketing product-inventions include the following:

• to get an idea of how well a new product will be received by the public
• to see if there is a demand for it in the marketplace
• to determine if there will be repeat customers for a new product
• to gain the interest of buyers at retail chain stores and outlets

Display an Invention at Trade Shows

There are many trade shows that offer booth space for displaying and selling new products. If for example, an invention is in the hardware category, he can look for scheduling of trade shows for hardware products in his area or in areas he is willing to travel to. A great way to find information on trade shows is to go online and use search terms such as “upcoming hardware trade shows.” To find ones being held in a particular state or city, one can simply add the name of the city and/or state in the search term.

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